Pledges

Object id #201

Our vision

We believe that digital inclusion is a necessary condition for successful economic and social inclusion in the future.

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Digital entitlement

Digital skills for all should be a basic entitlement for all citizens, and should be backed by public investment.

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People first

Digital engagement solutions cannot be achieved in isolation of the people and communities they attempt to engage.

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Innovation and replication

Investment in new ideas must be met by investment in replicating and scaling up existing successful models of engagement.

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Partnership

All sectors (public, private and third sector) and all stakeholders (policy makers, practitioners and people) must work together to make the greatest impact

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Suggest

Please suggest any other guiding principles you think should be a part of a digital engagement manifesto.

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Objectives

Set SMART objectives for digital engagement which all partners can sign-up to as a national strategy for the sector.
Suggested lead: Champion and Taskforce, or your suggestion.

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Social marketing

Create a social marketing campaign to show the benefits of digital engagement, address specific barriers to digital engagement and target the needs and interests of different digitally excluded groups.
Suggested lead: Ofcom, or your suggestion.

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Think national, act local

Digitally excluded people are based in disadvantaged communities around the country. We know that targeted locally led and locally delivered training and support is the best way to helping people to get inspired and get online in their own communities. We need a nationally coordinated programme of locally delivered motivation, training and support, on a [...]

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Working together

Support and inspire practitioners to work together and share ideas and resources, with an online extranet/database of research, initiatives, models and tools of engagement which are openly available to all. Much of this already exists - notably the solutions4inclusion website - but needs to be amalgamated, extended and promoted.
Suggested lead: Digital Inclusion team, or [...]

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